Predict and influence

If it is getting busy, a trigger goes off in the dashboard. We determine the limit value together with the customer after discussions with various stakeholders. If it threatens to become too busy, we inform and advise visitors and travelers via social media and messaging facilities.

We influence travelers by sending messages to travelers before, during and after the trip about where and when it can be busy. We provide advice for quieter times to travel, which locations are easily accessible or to come by public transport or bicycle if we expect traffic jams.

Use of CROMAS

This chain solution can be used to tackle crowd management together with several government agencies. This is possible in highly urban areas such as around the Johan Cruijff Arena if there are multiple events at the same time. In (recreational) nature parks or at medium to large events.  The CROMAS consortium won the competition Scaled-up Visitor Flow tendered by the Metropolitan Region Amsterdam. We conducted successful pilot for the Amsterdam Kalverstraat shopping area  and the Zandvoort beach. The consortium also won the Smart Mobility Flevoland project and carried out successful tests at Walibi Fright Nights and Bataviastad Shopping area.

Several stakeholders can log in to our dynamic dashboard at the same time. Police, security, municipality, province and in this case the Walibi amusement park can see for themselves where it is or will become busy and what opportunities there are for spread. This makes it a lot easier for them to coordinate who will take which measures and what they can do together. The various scenarios are of course already on the shelf. A decision can therefore be made in a split second, where everyone can work from one comm operational picture.

“We use open data, supplemented with data from our partners and customers. Stakeholders such as the police and governments obviously already know some of the data. But seeing this data combined in one overview is new. The reactions to this are not in terms of “nice or great” but simply necessary to do the job well. In that respect, CROMAS is already proving its added value in the operation.”